Bepublic Group wins 2 Best of Reputation Awards with standout campaigns for Decathlon and Dewaele 

For the fourth year in a row, Bepublic Group has been recognized for its client work at the BORA’s, the Best of Reputation Awards. The Brussels-based PR and strategic communication agency received 2 bronze Best of Reputation Awards during the ceremony on Wednesday. The awards honor PR actions carried out for the Belgian branch of the international sports retailer Decathlon and for the real estate group Dewaele, active in Flanders and Brussels. 

Organized by the professional associations ACC and CSquare, the BORA’s highlight the strongest PR cases in earned media and influencer relations. Decathlon’s repositioning campaign, nominated in the categories Brand Corporate Image and Brand Campaign B2C, earned Bepublic Group a bronze BORA. 

The campaign helped shift the brand’s broader public perception: from a price-driven retailer to an innovative and premium player that remains accessible to every type of consumer. Thanks to this strategic approach, Decathlon is no longer associated solely with low prices and price awareness; the brand is now mentioned in the same breath as innovation, sustainable quality and sports expertise. 

Double win at the fourth edition of the BORA’s

Dewaele’s annual Rental Barometer was also awarded one bronze BORA in the category CEO Positioning and Thought Leadership. BeReal, the real estate division within Bepublic Group, has been supporting Dewaele’s PR and communication for ten years and has helped turn the Rental Barometer into a trusted reference in the Flemish media landscape regarding the rental market. The yearly figures monitor market developments and the impact of policy and societal trends, while chairman Filip Dewaele has become a recognizable and authoritative voice on the real estate market in Flanders. . ​ 

“Congrats to our colleagues at Bepublic Group and everyone at Decathlon and Dewaele who contributed to these cases. These BORA’s are a recognition for what we achieve together, year after year. They confirm how important it is to build brand and reputation not through short sprints, but over the long term, guided by a clear strategic ‘north star’. We love it!” - Liesbeth Pyck, Managing Director of Bepublic Group