PR and communications agencies BePublic Group and Evoke join forces
Brussels, 16 December 2025 - Belgian PR and strategic communications agency BePublic Group today announced the acquisition of Evoke, which specialises in public relations for tech companies, industrial players and the automotive sector. By bringing this specific domain knowledge on board, BePublic Group aims to expand its offering and expertise and take a new step in its development to become the benchmark in integrated reputation management. The Evoke brand will continue to exist for the time being and will only be fully integrated into BePublic Group at a later stage.
Since its foundation in 2016, Evoke has grown to become an established name in the Belgian PR landscape. Today, the agency handles public relations for promising Belgian growth companies and established multinationals, but Evoke is also a familiar face in the start-up scene: since the beginning of this year, Evoke has been the PR partner of Europe's largest accelerator, while companies from the Cronos Group also regularly call on the Brussels-based agency. In addition, Evoke has been a member of Automotive PR since 2018, a global network in which it handles press relations in the Benelux for various automotive players.
This specialised expertise is closely aligned with the growth ambitions of BePublic Group, which is consciously focusing on new markets and sectors. ‘We assist organisations – from large companies to start-ups and public institutions – in building and protecting their reputation,’ says Liesbeth Pyck, Managing Director of BePublic Group. ‘With Evoke, we are gaining strong B2B domain expertise in automotive, technology and industrial sectors, as well as additional clout in the start-up world. The latter is particularly close to our hearts as part of Mediafin: we want nothing more than to support young Belgian entrepreneurs and give them opportunities to accelerate. Evoke also brings enormous added value in this area.’
Reputation management
‘2026 will be the year in which BePublic Group continues to accelerate as a strategic 360° partner that helps organisations build and protect their reputation in a targeted manner. At the same time, we guide clients through a new reality in which generative AI tools can make, accelerate or undermine reputations,’ says Liesbeth Pyck. ‘We are particularly pleased that, together with Evoke, we can deploy our integrated approach in new sectors where their expertise provides real added value. In this way, we strengthen each other.’
‘We felt it was time to broaden our horizons and that we ourselves wanted to be part of a larger whole,’ says Corneel Haine, founder and Managing Partner of Evoke. 'We had a good feeling about BePublic Group from day one: their expertise in strategic communication and reputation management really complements what we do, which makes this the right move for us. They have experience in reputation management and crisis communication, as well as expertise in other areas. We look forward to strengthening our team with this know-how. In addition, we are introducing our team to a larger group of experienced reputation professionals, which will benefit their development and, in turn, our clients.'
Both Evoke and BePublic Group emphasise that the acquisition is driven by growth and both teams – comprising a total of 31 experienced and talented professionals – will be actively involved in the integration phase. The Evoke brand name will be retained for the time being. In a subsequent phase, the agency will be integrated into BePublic Group.
About BePublic Group
BePublic Group is a PR and strategic communications agency that has been supporting organisations – from large corporations to start-ups and public institutions – in building and protecting their reputation for more than ten years. BePublic Group's clients include DHL, CBC, Pluxee, Bol, Decathlon, Heidelberg Materials, Atenor, ERA and the King Baudouin Foundation.
With expertise in reputation management and crisis communication, our team of 22 consultants focuses on integrated reputation strategies, sharp insights and stories that really work.
BePublic Group consists of five entities:
- BePublic: corporate communication and reputation management for large companies and public institutions
- BeReady: corporate communication and reputation management for start-ups
- BeReal: real estate communication
- BeFirm: financial communication
- BeTrained: camera and media training, public speaking, crisis communication workshops, etc.
BePublic Group is part of Mediafin.
About Evoke
Evoke was founded in 2016 by Corneel Haine and Jesse Huybrechts. The PR agency, based in Tour & Taxis, now has a team of nine PR and content specialists with extensive experience in technology, industry and automotive. Evoke has an extensive client portfolio of companies operating both in Belgium and worldwide. Siemens, Vinci Energies Belgium, Fortinet, Duravit, OMODA & JAECOO, SoftwareOne and Siemens Healthineers are among the companies that rely on the services of the Brussels agency.
Liesbeth Pyck
Corneel Haine