{
    "title": "Union presenteert nieuwe rugsponsor Peasy: \u201cWe delen hetzelfde DNA\u201d",
    "modified_at": "2026-06-29 15:22:25",
    "published_at": "2026-06-29 13:00:00",
    "url": "https://news.bepublic.be/union-presenteert-nieuwe-rugsponsor-peasy-ons-dna-is-nagenoeg-hetzelfde",
    "short_url": "http://prez.ly/5OJd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Eerste stappen in nationale sportsponsoring voor makelaarsplatform",
    "slug": "union-presenteert-nieuwe-rugsponsor-peasy-ons-dna-is-nagenoeg-hetzelfde",
    "body": "<p><strong>Bekerwinnaar Union Saint-Gilloise heeft met Peasy een nieuwe shirtsponsor beet. Het makelaarsplatform zal de volgende twee seizoenen tijdens matchen in de Jupiler Pro League en de Croky Cup achteraan op de wedstrijdshirts prijken. Als nieuwe shirtsponsor verenigt het partnership twee sterke en gelijkgestemde Belgische spelers. &ldquo;Net zoals Union werpen wij ons op als de grote en sympathieke challenger van de traditionele gevestigde waarden&rdquo;, zegt CEO Belux David Geerts. </strong></p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/86f8305b-6c10-4c79-a0d6-0cd3e20dc30b/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Union-CEO Philippe Bormans en Peasy-CEO David Geerts.\"\n                id=\"image-86f8305b-6c10-4c79-a0d6-0cd3e20dc30b\"\n                data-id=\"86f8305b-6c10-4c79-a0d6-0cd3e20dc30b\"\n                data-original=\"https://cdn.uc.assets.prezly.com/86f8305b-6c10-4c79-a0d6-0cd3e20dc30b/-/inline/no/_05_6951.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/86f8305b-6c10-4c79-a0d6-0cd3e20dc30b/-/resize/1200x/-/format/auto/\"\n                alt=\"Union-CEO Philippe Bormans en Peasy-CEO David Geerts.\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Union-CEO Philippe Bormans en Peasy-CEO David Geerts.</figcaption>\n    </figure>\n<p>Peasy is een platform dat gezinnen helpt om betere keuzes te maken bij het onder controle houden van hun maandelijkse vaste kosten. Consumenten kunnen er onder meer hypothecaire leningen, persoonlijke leningen, verzekeringen, energiecontracten, internet en telecommunicatie op een transparante manier vergelijken, waardoor ze zo kunnen besparen. Peasy begeleidt consumenten online en via 75 fysieke hypotheekwinkels in Vlaanderen, Brussel en 7 winkels van Meilleurtaux in Walloni&euml;. Sinds begin dit jaar is 100% van de Peasy-aandelen in handen van de Franse multinational Meilleurtaux, die actief is in ons land, Frankrijk en Luxemburg.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/47d191fe-5751-462c-8d4c-4c62ac3dd78e/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Union-CEO Philippe Bormans en Peasy-CEO David Geerts.\"\n                id=\"image-47d191fe-5751-462c-8d4c-4c62ac3dd78e\"\n                data-id=\"47d191fe-5751-462c-8d4c-4c62ac3dd78e\"\n                data-original=\"https://cdn.uc.assets.prezly.com/47d191fe-5751-462c-8d4c-4c62ac3dd78e/-/inline/no/_05_6935.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/47d191fe-5751-462c-8d4c-4c62ac3dd78e/-/resize/1200x/-/format/auto/\"\n                alt=\"Union-CEO Philippe Bormans en Peasy-CEO David Geerts.\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Union-CEO Philippe Bormans en Peasy-CEO David Geerts.</figcaption>\n    </figure>\n<h4 id=\"dezelfde-waarden-en-normen\" ><strong>Dezelfde waarden en normen</strong></h4><p>Met het partnership wil Peasy zijn naamsbekendheid in heel Belgi&euml; verder versterken. Het platform groeide de voorbije jaren uit tot een vaste partner voor gezinnen die eenvoudiger en transparanter willen vergelijken, maar wil nu ook bij een breder publiek top-of-mind worden. De samenwerking met Union past binnen die ambitie: via een club met (inter)nationale uitstraling, een sterke community en een uitgesproken challengermentaliteit wil Peasy nog meer consumenten bereiken die op zoek zijn naar duidelijke, toegankelijke en onafhankelijke begeleiding bij hun vaste kosten. De naam van het bedrijf zal achteraan op het shirt van Union Saint-Gilloise prijken, boven het rugnummer.</p><blockquote><strong>David Geerts, CEO Belux Peasy:</strong> <em>&ldquo;Union is een club die elke wedstrijd met bijzonder veel energie, lef en overgave speelt. Die mentaliteit herkennen we heel sterk bij Peasy. We delen hetzelfde DNA: de ambitie om de gevestigde waarden uit te dagen en dingen anders, slimmer en effici&euml;nter aan te pakken. Sinds 2018 werkt Union erg datagedreven, zowel in zijn analyse als in zijn rekrutering. Met succes, want sinds de terugkeer naar de Jupiler Pro League speelt de club elk seizoen mee voor de prijzen. Ook bij Peasy staan data centraal in onze werking en geven we beloftevolle talenten kansen. En omdat we actief zijn in Vlaanderen, Brussel en Franstalig Belgi&euml;, klopt het plaatje met Union helemaal.&rdquo;</em> </blockquote><blockquote><strong>Philippe Bormans, CEO Royale Union Saint-Gilloise</strong><em><strong>:</strong></em><em> &ldquo;We zijn verheugd om Peasy te verwelkomen in de Union-familie. Hun duidelijke, transparante en gebruiksvriendelijke aanpak sluit perfect aan bij de geest van onze club. Met hun komst als shirtsponsor versterkt Peasy onze ambitie om dingen toegankelijker te maken,zowel op als naast het veld. We zijn ervan overtuigd dat deze samenwerking echte meerwaarde zal bieden aan onze supporters en aan de hele gemeenschap.</em>&rdquo;</blockquote>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/c037956c-65bf-4fb7-8aed-9e311ede74d6/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-c037956c-65bf-4fb7-8aed-9e311ede74d6\"\n                data-id=\"c037956c-65bf-4fb7-8aed-9e311ede74d6\"\n                data-original=\"https://cdn.uc.assets.prezly.com/c037956c-65bf-4fb7-8aed-9e311ede74d6/-/inline/no/_05_6881.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/c037956c-65bf-4fb7-8aed-9e311ede74d6/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/680e1159-19ec-496b-839b-fac9f8f41455/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-680e1159-19ec-496b-839b-fac9f8f41455\"\n                data-id=\"680e1159-19ec-496b-839b-fac9f8f41455\"\n                data-original=\"https://cdn.uc.assets.prezly.com/680e1159-19ec-496b-839b-fac9f8f41455/-/inline/no/_05_6903.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/680e1159-19ec-496b-839b-fac9f8f41455/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<h4 id=\"perscontact\" ><strong>Perscontact</strong></h4><div class=\"release-content-contact\" id=\"contact-b4e901cd-4e97-4c24-89d2-56f6ea6bb66e\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">David Geerts</strong>\n        <em class=\"release-content-contact__description\">CEO, Peasy</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:david.geerts@easypeasy.be\"  class=\"release-content-contact__details-list-item-link\" title=\"david.geerts@easypeasy.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>david.geerts@easypeasy.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 473 65 70 25\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 473 65 70 25\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 473 65 70 25</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-2980405e-c74a-4327-8f8a-b361eb88c77b\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Thijs Roelen</strong>\n        <em class=\"release-content-contact__description\">Press &amp; communications manager, Union</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:thijs.roelen@rusg.be\"  class=\"release-content-contact__details-list-item-link\" title=\"thijs.roelen@rusg.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>thijs.roelen@rusg.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 486 68 09 75\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 486 68 09 75\"><svg class=\"icon icon-mobile release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-mobile\"></use>\n            </svg>+32 486 68 09 75</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-d0f7c7e7-5359-41f7-bf65-86d2417a951b\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">J&uuml;rgen Eeckhout</strong>\n        <em class=\"release-content-contact__description\">Sr PR consultant, Bepublic</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:jurgen.eeckhout@bepublicgroup.be\"  class=\"release-content-contact__details-list-item-link\" title=\"jurgen.eeckhout@bepublicgroup.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>jurgen.eeckhout@bepublicgroup.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32 478 48 52 40\"  class=\"release-content-contact__details-list-item-link\" title=\"+32 478 48 52 40\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+32 478 48 52 40</a></li></ul>\n    </div>\n</div><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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